Today’s athletes are interested in more than mere sports nutrition; they are looking for products for sports performance, exercise recovery, or long-term energy throughout the day. USP ingredient supplier Bell Chem wants your industry to respond with our high-quality products to give your consumers the ultimate in sports nutrition. 

The future of sports nutrition

Within 3 years, the amount of growth in sports nutrition is projected to continue its upward trend, reaching toward an estimated 10% overall increase. This may not seem like much, but the actual forecasted revenue is $24.4 billion by next year, according to Grand View Research. A large proportion of this upward trend is due to the change in consumers. Rather than hardcore athletes, the sports nutrition market now appeals to consumers looking for a healthier lifestyle; so many of these new customers exist they have been dubbed “active lifestyle consumers.”

What consumers want

If your sports nutrition beverage or food includes electrolytes such as potassium or sodium, know that 33% of consumers are more likely to be attracted to your product. Add protein as an ingredient and 50% of the population will think favorably of it. Lastly, the addition of an energy booster, such as caffeine or B vitamins, will truly stimulate sales.

Functional Snacks

Rather than reaching for a pack of cookies or chips, shoppers are searching out functional snacks. Fortified granola or fruit bars, sports drinks, and even fortified traditional snacks such as cookies and snack cakes are marketable to active lifestyle consumers. This customer base is on the go, which means snacks must be portable as well. Adding Bell Chem’s line of vitamins, fiber, proteins (especially plant-based proteins), omega fatty acids, or probiotics can significantly stimulate sales.

Weight management

No matter what their weight, a huge percentage of consumers are not happy with how much they weigh. Adding Bell Chem’s protein or fiber will satiate the appetite while diminishing caloric intake for those who wish to lose weight. Carbohydrate-conscious consumers may turn to coconut oil as an ingredient if they wish to curb their intake, or to high carb formulas to restore glycogen lost during exercise.

Personalized nutrition

The market for children’s nutrition has been researched for decades, but women’s nutrition is rather new. Products designed for women generally contain calcium and iron in higher concentrations, both stocked by Bell Chem. 

Bell Chem, USP ingredient supplier, is based in Longwood, FL (just north of Orlando) with hundreds of products stocked in their 50,000+ square-foot warehouse, including a wide array of alkaline cleaners. You can expect the highest quality products, expedited shipping options for maximum efficiency, and unrivaled personalized customer service. Let our knowledgeable and friendly customer service representatives and accounting staff personalize all your needs by either calling 407-339-BELL (2355).