Top Dietary and Nutritional Supplement Trends in 2024

The market trends for 2024 as they relate to dietary and nutritional supplements are exploding in holistic wellness and supplements specific to gender, race, and ethnicity. USP ingredients supplier Bell Chem presents a handful of these trends to you as you increase your health this year.

What could you do with $183,000,000? Imagine 1/3 of that amount being spent by Americans on supplements – the other 2/3 is divided among the world’s other countries. Health is vitally important to everyone, and the market is ripe for supplements focused on both physical and mental well-being. In fact, “feeling well” is the main goal of those polled asking about health goals. To that end, supplements focusing on better sleep quality and stress reduction are trending ever upward. The following supplement categories fall under the umbrella of holistic health.

Botanicals

With 48% of Americans convinced botanicals are effective and close to 1/3 of the same demographic interested in improving their mental status and mood with botanicals, these traditional and natural remedies are proving potent. High on this list are adaptogenic herbs such as rhodiola and ginseng, which positively adapt your mind to stress, anxiety, sleep support, mental clarity, and fatigue. Bell Chem’s long list of natural oils should be high on your list of botanical additives.

Skin health

Sunscreen and acne cream are important, but skin care has come a long way since the 1980s. Within the past 5 years the skin health market has increased a whopping 23% globally. In the United States, 1 of every 3 new product launches relates to skin health. Most supplements include Vitamins C, E, and B complex along with magnesium.

Focus on the female

A woman’s changing body needs supplements to support her during adolescence, pregnancy and maternal care, all stages of menopause, and elderly care. Iron, collagen, protein, and calcium support almost every stage of development while new supplements contain ingredients specific to increasing mood, supporting good sleep habits, and decreasing inflammation in joints. 

Sports nutrition

While this may seem an old category, the members of this group are ever evolving. New supplements are hitting the market designed for e-gamers and focus on prolonged focus, as well as visual stress and sustained energy. Looking for more cardiovascular activity? Pickleball is the fastest growing sport in the United States with 1 out of every 5 adults playing within the past year. Obviously, supplements for joint health and overall energy are generated toward this exciting sport. These supplements often contain a variety of USP ingredients to achieve the desired effects. 

Bell Chem is a USP ingredients supplier based in Longwood, FL (just north of Orlando) with hundreds of products stocked in their 50,000+ square-foot warehouse, including dozens of food and dietary additives perfect for your nutritional supplement enterprise. You can expect the highest quality products, expedited shipping options for maximum efficiency, and unrivaled personalized customer service. Let our knowledgeable and friendly customer service representatives and accounting staff personalize all your needs by either calling 407-339-BELL (2355) or by sending us an online message.