Supplement Trends to Follow in 2025

Every new year gives us the perspective of examining the previous year and planning for the following year. Supplemental ingredients follow this trend with each year either building on a product or introducing a new supplement to pique the palates of millions of consumers. Food ingredient supplier Bell Chem delivers to you the latest in the $131 billion supplement market so you can better understand the desires of consumers and increase your market share.

What is a supplement?

Almost every ingredient increases the nutritional value of a food. Supplements bolster those nutrients, giving consumers an extra boost in the foods they eat. Supplements may be packaged as gummies, liquids, pills, or powders. While some supplements (gummies and liquids, for instance) are stand-alone products, others may be added to foods and beverages and advertised on the package as “fortified” foods. Supplements are present as amino acids, herbs, minerals, and vitamins. For 2025, consumers are looking forward to sampling these supplements.

Natural supplements

Plant-based supplements are trending upward and include flaxseed, iron, vitamins, and zinc. As an added bonus, these products are more environmentally friendly and vegan. As opposed to synthetic supplements, natural supplements are more readily absorbed in the digestive system and delivered more rapidly to where they are needed most within the body. For consumers with allergic reactions, natural supplements are also generally less caustic to the immune system. 

Collagen 

The Baby Boom generation is aging, and collagen’s ability to enhance the appearance and function of hair, skin, and joints gives it a decisive market edge, with its market share increasing more than 10% annually. Collagen is a structural protein providing a strong framework to blood vessels, bone and muscle cells, tendons and ligaments, and even the eye’s cornea. While Americans are finally recognizing the importance of collagen as a supplement and responding with enhanced sales, Asian markets noted its importance long ago.

The Mental Edge

The pandemic focused attention on the growing concern of mental well-being and stress relief, and supplements provide an easy method to boost mental and physical energy while improving overall mood. Vitamins B, C, and D along with gingko and magnesium promote mental well-being while ginseng, creatine, B vitamins, and caffeine enhance mental and physical activity. Look for all these supplements in an abundance of products hitting the shelves this year.

Environmental stewardship

Regardless of the supplement, consumers are becoming hyperaware of how its processing and packaging affect the environment. To that end, sustainably sourced and produced supplements in eco-friendly packaging have reached the forefront of concern. Include tags such as organic, non-GMO, and project verified on your environmentally-friendly packaging for a boost in sales.

Bell Chem is your food ingredient supplier based in Longwood, FL (just north of Orlando) with hundreds of products stocked in their 50,000+ square-foot warehouse, including a vast array of supplements. You can expect the highest quality products, expedited shipping options for maximum efficiency, and unrivaled personalized customer service. Let our knowledgeable and friendly customer service representatives and accounting staff personalize all your needs by either calling 407-339-BELL (2355) or by sending us an online message.